Change to advance the future
Change to advance the future
A Strategic Collaboration That Champions Performance, Community, and Growth!
What began officially back in 2022 as a strategic partnership has grown into something much deeper. Now entering its next phase, our relationship with Hearts will extend through the 2026/27 season and beyond.
At Stellar Omada, we believe in building futures. That’s why our commitment goes beyond sponsorship. We are proud to support key initiatives like the Innovation Centre and youth development programmes, helping young people discover new opportunities and explore careers in technology and digital transformation.
That year, Stellar began what would become a game-changing partnership with Heart of Midlothian FC by supporting the launch of the club’s Innovation Centre at Tynecastle Park. This wasn’t your typical football collaboration, it was about people, purpose and the future.
The Innovation Centre was created to give young people across Edinburgh and beyond the chance to explore the world of technology, regardless of their background or starting point. Through a range of free digital workshops, coding clubs and skills development programmes, the Centre aimed to inspire the next generation of tech talent, while also promoting confidence, creativity and curiosity.
As a company built on innovation, talent development and high performance, we saw a unique opportunity to give back to the local community in a way that reflected who we are.
After a successful year working behind the scenes at the Innovation Centre, the relationship grew and Stellar Omada became the official front-of-shirt sponsor for Hearts’ away kit during the 2022/23 season.
This was no small move. For Stellar, this wasn’t just a branding opportunity; it was a reflection of our deepened commitment to supporting Hearts in all aspects of the club’s journey and highlights the ongoing investment in the club’s community efforts, youth development programmes, and innovation projects.
The 2023/24 season saw the launch of Hearts’ striking pink away kit. More than just a bold fashion statement, the kit paid tribute to the club’s heritage while signalling a modern, progressive spirit. It quickly became a fan favourite, a symbol of energy, ambition, and the vibrant partnership between Hearts and Stellar Omada.
That same year, the Innovation Centre launched the “Fans of the Future” programme a hands-on tech initiative for S4–S6 students. In this programme, young people teamed up with Stellar Omada professionals to design and build a fan onboarding app for the club. Which gave them the chance to experience real-world project delivery, from concept to prototype.
We also introduced the first of our Digital Timeline programmes, giving people the opportunity to explore digital storytelling through the lens of football history.
We were proud to announce a record-breaking three-year sponsorship deal, which sees Stellar Omada become the official front-of-shirt sponsor for both the men’s and women’s first teams from the 2024/25 season onwards. It’s not just our biggest statement yet, it’s the largest commercial kit deal in the club’s history.
The deal reflects the strength, trust, and shared ambition that have grown between Stellar Omada and Hearts over the years.
Now, with both first teams proudly wearing the Stellar Omada brand, we’re reaffirming our commitment to equality in sport, community-driven innovation and long-term support for the club at every level on the pitch and beyond.
“It’s been a season of real determination, achievements, and unshakeable belief; the kind of year that shows what Heart of Midlothian FC is really about. Watching the Men’s team push the title race all the way while keeping an unbeaten league record at Tynecastle was a special experience.
Then to see Hearts Women go on to lift the league title as Champions of Scotland was a brilliant moment for the whole club. From the first teams to the youth academies, everyone is working so hard and pulling in the same direction.
For Stellar Omada, having our logo on those shirts as the club reaches these new heights is exactly why we’re here. We’re proud to be part of the Hearts family, be inspired by them and share in this journey.” – Colin Frame Managing Director
